{
  "name": "Welcome + Follow-Up Email Sequence — Purrly",
  "flow": [
    {
      "id": 1,
      "module": "gateway:CustomWebHook",
      "version": 1,
      "parameters": {
        "hook": 1,
        "maxResults": 1
      },
      "mapper": {},
      "metadata": {
        "designer": { "x": 0, "y": 0 },
        "restore": { "parameters": { "hook": { "label": "New Subscriber Webhook" } } },
        "parameters": [
          { "name": "hook", "type": "hook:gateway:CustomWebHook", "label": "Webhook" },
          { "name": "maxResults", "type": "number", "label": "Maximum number of results" }
        ]
      }
    },
    {
      "id": 2,
      "module": "mailchimp:ActionAddMemberToTag",
      "version": 1,
      "parameters": {},
      "mapper": {
        "listId": "[LIST_ID]",
        "email": "{{1.email}}",
        "tagId": "welcome-sequence-active"
      },
      "metadata": {
        "designer": { "x": 300, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    },
    {
      "id": 3,
      "module": "email:ActionSendEmail",
      "version": 1,
      "parameters": {},
      "mapper": {
        "to": "{{1.email}}",
        "subject": "Welcome to [Business Name] — here's what happens next",
        "content": "<p>Hey {{1.first_name}},</p><p>Welcome — and thank you for joining [Business Name]. You made a smart move.</p><p>Over the next week I'm going to send you a handful of short, useful emails. Here's exactly what to expect:</p><ul><li><strong>Tomorrow:</strong> Your free [lead magnet name] lands in your inbox. It's the shortcut I wish I'd had when I started.</li><li><strong>Day 3:</strong> A quick case study showing how [Customer Name] used [method] to [result] in under two hours.</li><li><strong>Day 7:</strong> A limited-time offer — I'll share the details then, but it's worth waiting for.</li></ul><p>In the meantime, bookmark the resource hub: <a href=\"[RESOURCE_HUB_URL]\">[RESOURCE_HUB_URL]</a>. Everything I've ever written or built is organized there.</p><p>Reply to this email any time — I read every message personally.</p><p>Talk soon,<br>[Your Name]<br>[Business Name]</p>",
        "contentType": "html"
      },
      "metadata": {
        "designer": { "x": 600, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    },
    {
      "id": 4,
      "module": "builtin:BasicFeeder",
      "version": 1,
      "parameters": {
        "delay": 86400
      },
      "mapper": {},
      "metadata": {
        "designer": { "x": 900, "y": 0 },
        "label": "Wait 1 day",
        "parameters": [{ "name": "delay", "type": "number", "label": "Delay (seconds)" }]
      }
    },
    {
      "id": 5,
      "module": "email:ActionSendEmail",
      "version": 1,
      "parameters": {},
      "mapper": {
        "to": "{{1.email}}",
        "subject": "Your free guide is inside (+ a shortcut)",
        "content": "<p>Hey {{1.first_name}},</p><p>As promised — your copy of <strong>[Lead Magnet Name]</strong> is ready:</p><p><a href=\"[LEAD_MAGNET_URL]\">→ Download your free guide</a></p><p>One quick thing before you dive in: skip to page [X]. That's where I show you [specific quick win]. Most people miss it and spend weeks doing it the hard way.</p><p>Once you've had a look, hit reply and let me know your single biggest challenge with [topic]. I'm building the next resource around the most common answers — your input shapes what I create.</p><p>Tomorrow I'll send you a story about how [Customer Name] solved [pain point] in a single afternoon using a variation of what's in that guide.</p><p>Talk soon,<br>[Your Name]</p><p><em>P.S. If the link above doesn't work, copy and paste this into your browser: [LEAD_MAGNET_URL]</em></p>",
        "contentType": "html"
      },
      "metadata": {
        "designer": { "x": 1200, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    },
    {
      "id": 6,
      "module": "builtin:BasicFeeder",
      "version": 1,
      "parameters": {
        "delay": 172800
      },
      "mapper": {},
      "metadata": {
        "designer": { "x": 1500, "y": 0 },
        "label": "Wait 2 days",
        "parameters": [{ "name": "delay", "type": "number", "label": "Delay (seconds)" }]
      }
    },
    {
      "id": 7,
      "module": "email:ActionSendEmail",
      "version": 1,
      "parameters": {},
      "mapper": {
        "to": "{{1.email}}",
        "subject": "How [Customer Name] automated their onboarding in 2 hours",
        "content": "<p>Hey {{1.first_name}},</p><p>Six months ago, [Customer Name] was spending every Monday morning doing the same thing: copying new subscriber details from a form into a spreadsheet, sending a welcome email by hand, and scheduling a follow-up reminder in their calendar.</p><p>It took about 90 minutes each week. Not catastrophic — just relentless.</p><p>Then they set up a three-step automation: form submission triggers a webhook → subscriber lands in their email tool → a five-email sequence starts automatically. Total build time: just under two hours.</p><p>That Monday morning is now free. The sequence runs while they sleep. Open rates are up 18% because every email goes out at the right interval, not whenever they happen to remember.</p><p>[Customer Name]'s exact setup is documented in [Product Name]. It's the same system — different brand, same logic.</p><p>If you've been thinking about getting it, Day 7 is when I'm making the strongest case (and offering the best price). I'll be in touch then.</p><p>Talk soon,<br>[Your Name]</p>",
        "contentType": "html"
      },
      "metadata": {
        "designer": { "x": 1800, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    },
    {
      "id": 8,
      "module": "builtin:BasicFeeder",
      "version": 1,
      "parameters": {
        "delay": 345600
      },
      "mapper": {},
      "metadata": {
        "designer": { "x": 2100, "y": 0 },
        "label": "Wait 4 days",
        "parameters": [{ "name": "delay", "type": "number", "label": "Delay (seconds)" }]
      }
    },
    {
      "id": 9,
      "module": "email:ActionSendEmail",
      "version": 1,
      "parameters": {},
      "mapper": {
        "to": "{{1.email}}",
        "subject": "Last chance: 20% off expires tonight",
        "content": "<p>Hey {{1.first_name}},</p><p>This is the last email in this sequence, and I want to make it worth your time.</p><p>Over the past week you've seen what [Product/Service Name] does — [core benefit in one sentence]. You've read how [Customer Name] got [specific result]. You have the free guide.</p><p>Now here's the offer: <strong>20% off</strong> for the next 24 hours. Use code <strong>[DISCOUNT_CODE]</strong> at checkout.</p><p><a href=\"[PRODUCT_URL]\">[PRODUCT_URL]</a></p><p>This discount is only available through this email — it won't appear on the public page after midnight tonight.</p><p>After that, [Product/Service Name] goes back to full price and I won't mention it again for a while.</p><p>If you have any questions before buying, just reply. I'll answer personally.</p><p>[Your Name]</p><p><em>To opt out of future emails, click here: [UNSUBSCRIBE_LINK]</em></p>",
        "contentType": "html"
      },
      "metadata": {
        "designer": { "x": 2400, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    },
    {
      "id": 10,
      "module": "mailchimp:ActionAddMemberToTag",
      "version": 1,
      "parameters": {},
      "mapper": {
        "listId": "[LIST_ID]",
        "email": "{{1.email}}",
        "tagId": "welcome-sequence-complete"
      },
      "metadata": {
        "designer": { "x": 2700, "y": 0 },
        "parameters": [],
        "restore": {}
      }
    }
  ],
  "metadata": {
    "instant": true,
    "version": 1,
    "scenario": {
      "roundtrips": 1,
      "maxErrors": 3,
      "autoCommit": true,
      "autoCommitTriggerLast": true,
      "sequential": true,
      "confidential": false,
      "dataloss": false,
      "dlq": false,
      "freshVariables": false
    },
    "designer": {
      "orphans": []
    },
    "zone": "eu1.make.com"
  }
}
